Month - May 2019

How to Setup Goals in Google Analytics

How to Setup Goals in Google Analytics

  • 343 views
  • 0 comments

Within Google Analytics, goals are used to help you see whether your website is achieving your business objectives. To quote Google themselves: A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an ecommerce site),...

Read More
A Follow-Up on Following-Up

A Follow-Up on Following-Up

  • 347 views
  • 0 comments

A few weeks ago I wrote about how to convert more of your website visitors into paying customers by using the correct kind of follow-up process. Today I’m returning to the theme of how important it is to follow-up in an appropriate way when you receive a lead via your website. But...

Read More